Online the first sponsors and exhibitors of WMF 2024
Book Presentation
The WMF education program 2024
AI for Future
The AI for Future stage, part of the WMF's AI Global Summit event, will offer talks on the application and future of artificial intelligence by leading Italian and international experts in the field.
AI Marketing
The AI Marketing stage, part of WMF's AI Global Summit, offers talks on the application of marketing in the field of artificial intelligence and insights on AI from top Italian and international industry experts.Prophets of AI
In this stage, speeches and interventions by some of the most respected international experts in Artificial Intelligence will alternate.
Thanks to the partnership between Search On Media Group and WMF with Prophets of AI - a leading American entity for connecting with experts in the AI field - this stage will feature brilliant minds who have made significant contributions to the advancement of artificial intelligence, robotics, and consciousness fields, coming from diverse backgrounds such as computer science, art, finance, and informatics.
E-Commerce
The stage, within the E-commerce Fest and sponsored by Connecteed, is dedicated to the main strategies for optimizing online sales: the biggest innovations in the world of digital marketing and the most interesting integrations will be presented by leading industry profiles.Sponsored by
Advertising
The stage, powered by SMConnect, is the ideal place to discover new trends and best practices in digital advertising. Industry experts will provide insightful insights into the latest technologies and tools to help companies optimize their advertising campaigns and increase their ROI.Powered by
Brand
The stage hosts prominent speakers that will offer their insights into the world of branding: through informative and vertical interventions, the strategic role of brands in the digital age, their relationship with consumers, impact on the social context, vertical platforms, communities, and much more will be thoroughly explored.SEO
On this stage, powered by SM CONNECT, industry experts will address the most technical and advanced areas of SEO. Presentations and case studies will delve into tools and strategies that continuously shape the entire digital sector
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Social Media Strategies
The stage, powered by SMStrategies, offers informative speeches dedicated to fundamental strategies for measuring and optimizing performance on social media. You will delve into the most effective techniques to maximize the impact of your online activities, optimizing your social media presence to achieve your business goals.Powered by
Content Creators
The stage, part of WMF's Creators Fest, is where the world of Content Creators comes to life with interviews, sketches, panels, talks, and meetings with the protagonists of the content creation world and their communities.
Startup
A stage entirely dedicated to the presentation of innovative startups and SMEs from around the world. Here, the founders of the best startups selected through the Startup Competition Call and the stages of the WMF International Roadshow present the progress of their projects and illustrate how they are contributing to creating a global innovation ecosystem. Do you want to speak on this stage? Apply to the Startup Competition!Google Innovations
The stage presents the latest trends and innovations in the Google ecosystem. Featuring international speakers and experts in the field, we will explore the dynamics of YouTube, Analytics, Performance Max, and GitHub/Scripts to harness the full potential of Google platforms for your digital success.Augmented & Virtual Reality
The stage, featuring prominent international speakers in the field, will explore the latest trends, innovative applications and future prospects of Augmented and Virtual Reality, delving into how these technologies are transforming industries such as gaming, education, design and more.
Digital Strategy
The stage will offer case studies and working models, marketing and communication with informative and vertical talks to develop successful digital strategies and explore the most effective planning to tackle the challenges of the contemporary market.TikTok
This stage, sponsored by TikTok Italy, explores the creative and technical dynamics of the platform. Training sessions, case studies and best practices to better elaborate strategies on TikTok.Sponsored by
Innovation Showcase
This stage showcases products and services presented by startups, SMEs, and companies offering innovative solutions to corporate needs and, generally, the market.AI Tools & Services
In this stage, speakers will examine how the corporate use of artificial intelligence can automate processes and improve overall performanceAll speeches within the room are branded
Digital Tools & Services
Xrs, chatbots, NLP, and many other revolutionary technologies will be at the heart of our speakers' interventions in this internship, such as augmented reality, virtual reality and chatbots, and how companies can use them to improve customer experience and engagement.
All talks within the room are branded.
Tech 4 Business
On this stage the speakers will examine how companies can leverage recent technological developments to improve operations, efficiency and innovation.
Work, HR & Digital Skills
The stage dedicated to the world of work delves into the challenges and opportunities in the realm of human resources and digital skills. Experts and HR managers from various national and international backgrounds will share valuable insights on emerging trends and possible future scenarios in the workplace context.Knowledge Share
Voices and testimonies of innovation will take center stage at the Open Stage by Netval and Knowledge Share at WMF! On June 14th, 2024, get ready to dive into deep tech and technology transfer.
Not only will Netval and KS be present as partners, with an Expo Area featuring 40 of the most promising startups from the KS 2.0 platform and the national innovation landscape, but they will also bring best practices and industry professional viewpoints!
We'll delve into deep tech topics with a focus on the world of Start-Ups and Technology Transfer. But it won't be just theory: on stage, authoritative experts and pioneers will share experiences and concrete examples of the disruptive potential of deep tech in shaping our future.
Netval and Knowledge Share are not just present; they are the engines driving this extraordinary journey into innovation. Join us as we transform the event into an unforgettable experience, creating deep connections and opening the doors to a world of possibilities.
Don't miss the opportunity to be part of this revolution: mark June 14th on your calendars and get ready to be transported to the forefront of global innovation.
Come discover the future with us at the Open Stage by Netval and Knowledge Share at WMF.
For more information about Associazione Netval: Who We Are - Netval
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Human Rights
The stage explores, with the participation of leading international speakers, the crucial issues that define the global human rights agenda. We will delve into current issues, new challenges and best practices for promoting and defending human rights around the world, providing a global and interdisciplinary perspective on a critically important topic.Sustainability & Tech
The stage offers, through interventions by various international and non-international speakers, insights into the theme of sustainability and technology. Participants will focus on how technological innovation can currently drive the transition towards a more sustainable world.
Tech for No Profit
The stage dedicated to the Third Sector: non-profit organizations, institutions, volunteers, and experts offer informative speeches on the latest innovations and trends aimed at promoting actions to support a more equitable and inclusive society.Book Presentation
The stage, part of the Book Fair at WMF, is dedicated to talks, book presentations, and interviews on the major developments in the publishing sector. Authors will discuss topics related to digital, sustainability, innovation, and social impact.Influencer Marketing
The stage, powered by SMStrategies, explores the world of digital influencers, delving into winning strategies for collaborating with influencers and identifying the best partnership opportunities, as well as creating engaging content that captures the attention of the target audience.Powered by
AI for Health
The AI for Health stage, powered by the GIMBE Foundation, offers a unique opportunity to explore the application of artificial intelligence in healthcare. You will be involved in the study of best practices and winning strategies for using artificial intelligence to improve people's health and well-being.Powered by
UX & UI
The UX & UI stage, powered by Architecta, will immerse you in the world of user experience and user interface. Those who follow this stage will have the opportunity to explore and deepen best practices for designing engaging and intuitive digital experiences.Powered by
Data Analytics
The stage is dedicated to web data measurement, collection, and analysis processes aimed at optimizing their utilization. The speeches will examine the new tools in the field and the latest trends to improve campaign reporting.Sponsored by
Coding Front-end
The Frontend Coding stage offers in-depth and focused talks on the latest trends and practices in frontend development. Here, participants will have the opportunity to explore key aspects of user interface design and implementation in detail, gaining essential skills to tackle complex challenges and develop innovative, cutting-edge solutions.
Edutech
The Edutech Stage provides a comprehensive overview of the latest frontiers in educational technology. Through a series of engaging and informative speeches, industry experts will explore the potentials, challenges, and innovative applications that are transforming the way we learn and teachBack-End & Cloud
The stage provides comprehensive and targeted discussions on the latest trends and strategies in backend development and cloud computing. Attendees will delve deep into crucial aspects of server-side programming and cloud infrastructure, acquiring vital skills to address intricate challenges and engineer innovative solutions tailored to modern computing environments.Cybersecurity
On this stage, experts address the increasingly fundamental topic of Cybersecurity with informative and specialized speeches.Generative AI
The proposed stage provides the opportunity to immerse oneself, through various speeches, in the world of Generative AI, a rapidly growing field that combines artificial intelligence and creativityMarketing Automation
The stage offers a series of presentations by various speakers on the topic of Marketing Automation, aimed at illustrating how it transforms the way companies interact with their customers, enabling personalized and timely communication
WMF Off
The stage hosts round tables, debates, and the Festival's community coming together to discuss topics that have always been close to the heart of WMF. Discussions will therefore alternate between newsletters, new digital scenarios, and trends in the technology sector.
Machine Learning
The stage offers insightful and focused talks on the latest trends in computer programming. Participants will have the opportunity to delve deep into the vast universe of software development, gaining essential skills to tackle complex challenges and craft innovative solutions.Future of Entrepreneurship
In this stage you will be inspired by stories of entrepreneurial successes, by the efficient and creative use of today's digital tools, and by visions of the future!E-Commerce kit
In this stage, speakers will discuss strategies and tools to help companies succeed in e-commerce, including tips for increasing sales, optimizing user experience, and using effective marketing techniques.All speeches within the room are branded
There are no sessions in the selected stage on this day.
Book Presentation
HOEPLI - THINKING THE FUTURE: Paolo Iabichino interprets Kotler - "Philip Kotler – The New Entrepreneurial Marketing"
The old rules of marketing no longer work, we've all realized that. Paolo Iabichino thus launches a strong and clear appeal to marketers to adopt new and engaging strategies, designed for an entrepreneurial world aware of the new rules of marketing. He offers a vision of the indispensable resources for anyone wishing to develop their brand in a world where many "marketing truths" once taken for granted are now strongly questioned.
CEO & Founder
Iabicus Srl Publisher & Moderator
Hoepli Editore Book Presentation
COMMUNICATION AT THE TIME OF AI - could ChatGPT ever answer 'it depends'?
Rocco Rossitto, author of Saying something does not mean having something to say, and Sergio Sentinelli, author of Asking the right question. The art of working with ChatGPT and AI, dialogue on the topic of communication in the time of AI. On the one hand the point of view of a communication consultant, whose twenty years of experience have led him to reflect on the concept of tailored-made communication, where there can be no cooked and eaten recipes. On the other hand, that of someone who is engaged in a continuous dialogue with the most famous machine of all, ChatGPT, in order to be able to obtain the most effective answers, capable of saving us precious time. What would happen if we asked ChatGPT what is the best communication strategy? "It depends" might be its answer?
Digital strategist e Content Creator
Coo-founder Senior Project Manager
Sinaptica 4.0 Book Presentation
MACRO MAFIA - The multinational of clans that is conquering the world
Hunt for the new bosses of the globalized world: the secrets of the super cartel dominating international crime revealed by the journalist who uncovered the mafia's infiltration in Rome and the power of the Casamonica.
Journalist - Investigations and organized crime, cyber, terrorism
Book Presentation
Reboot Internet! Who 'broke' the network? Who's responsible for fixing it?
Born as a space for creative freedom and democratic participation, the Internet has transformed into a vast arena dominated by economic interests. Valerio Bassan, author of the book "Rebooting the System: How We Broke the Internet and Why It's Up to Us to Fix It" (Chiarelettere, 2024), reconstructs the processes that have made the network increasingly akin to an "uninhabitable place," and reflects on how we can dismantle the monopolistic and extractive mechanisms governing the web.
Author & Strategist
Book Presentation
HOEPLI - THINKING THE FUTURE: Profession of Content Marketer - What does it mean to be a "Content Marketer" in the era of AI?
With a candid and friendly tone, yet at the same time with the authority of someone who has been working in this field for over twenty years, Cristiano Carriero shares his experience in the communication sector and confronts readers with the current reality: a fluid reality, where those who want to become content marketers need to learn strategies, use tools, and experiment with platforms. But they also need to know the tricks of the trade, manage time, and nurture relationships. Hard and soft skills to train for entering this business, but above all, to stay in it.
Founder La Content | Author | Storyteller
Publisher & Moderator
Hoepli Editore Book Presentation
HOEPLI - THINKING THE FUTURE: Greg Hoffman – Designing Emotions - Lessons in creativity from a lifetime at Nike, with Cristiano Carriero and Riccardo Scandellari
Often, brands promote the "culture of identity," building teams around the personalities of leaders, thus avoiding dreamers with their eyes wide open, ignoring the taciturn because they assume that being introverted is a sign of weakness, and seeking those who resemble them. But often creative success comes from listening to people who don't think like us, from those dreamers who, faced with something taken for granted, look at you with a spark in their eyes and say, "What if..." We discuss this with Riccardo Scandellari and Cristiano Carriero, Hoepli authors, speakers, and branding experts.
Advisor sui temi di Marketing, Branding e Comunicazione
Founder La Content | Author | Storyteller
Publisher & Moderator
Hoepli Editore Book Presentation
I CHANGE MY LIFE, I'M GOING TO THE SOUTH. Becoming southerners and living happily
Do you ever stop and realize you're not happy? Of thinking that office work and a cramped apartment suddenly aren't for you anymore? After a life at one hundred miles per hour, Alessandro Brunello moves from the metropolis to the South to discover another paradigm of happiness.The author teaches us - naturally and ironically - that there are no rules for happiness, but there are places where being happy is not so impossible.
Crowdfunding Expert & Teacher
Book Presentation
The Monkey in the Drawer
In the drawer, we keep the most precious things, dreams, and everything we don't have the courage to be or show. We all have projects, goals, and aspirations, real monkeys that remain trapped, unable even to scream out of frustration at having to stay locked in a drawer. Silently.
Most people have to face the fear of exposure every day. This is the first communication manual for introverts.
Advisor sui temi di Marketing, Branding e Comunicazione
Book Presentation
HOEPLI - THINKING THE FUTURE: AI Generation - How to work with Generative Artificial Intelligence and make it your friend
The genie is out of the lamp! But are we capable of expressing our wishes in the most effective way to help us achieve our goals more easily and quickly? Generative Artificial Intelligence certainly has its limitations but also enormous potential. It's up to us to overcome the former and discover and make the best use of the latter to transform it into the best assistant ever conceived by the human mind. Bonaventura Di Bello has 20 minutes to explain to us how to tame the genie!
Autore e formatore
Publisher & Moderator
Hoepli Editore Giornalista & moderatrice
Senza Filtro Book Presentation
The night above Tehran, a story of revenge
Together with the author, we will explore the moving story of an Iranian woman in search of freedom and happiness. From Tehran to Italy, we follow the protagonist's intimate journey as she faces the challenges of her identity and freedom. Through the pages of this compelling novel, we will immerse ourselves in his personal story, almost smelling the warm chai tea. With her soft and powerful voice, Pegah keeps the debate on Iranian women's rights alive in Italy, inspiring deep reflections on the struggles and hopes of millions of women around the world.
Attivista Diritti Umani e Digitali
Book Presentation
Soon Online
TheNewco
Docente e Co-founder TED Speaker e Autore
Book Presentation
Magnetic LinkedIn: Personal Branding strategies inside and outside the network
How to effectively promote your professional profile to attract new potential clients.
Book Presentation
Telegram: can all its history and functionality be encapsulated in an operating manual?
Consulente web marketing
Freelance Book Presentation
HOEPLI - THINKING THE FUTURE: It Takes Courage - For a sustainable and inclusive company
Courage in the workplace is not a heroic and solitary gesture but can become an alliance, the courage of many. There is a new way of doing inclusive business, and Sara Taddeo will explain it to us, prodded by her interviewers. It's easy to talk about courage, but without concrete examples, one doesn't get far. In her book, Sara shares reflections, anecdotes, thoughts, conversations, ideas, models, opinions, stories, and even some tools. And, above all, courageous professional experiences. Because our courage always influences that of the people around us and, if well directed, it can become collective courage and social responsibility.
Diversity Equity & Inclusion Manager
Boston Consulting Group Giornalista & moderatrice
Senza Filtro Editor
Casa Editrice Libraria Ulrico Hoepli S.p.A. Book Presentation
GENERATIONS IN COMPARISON - Marketing and communicating with five generations of users
Tell the truth: how many times have you listened to your boss thinking "Ok boomer" or looked at the young intern wondering if they knew how to do anything besides scrolling on their smartphone? Today, we are required to always be up to date or even ahead of the market, but the problem is that decisions are often made by people with different mindsets who are forced to collaborate. The risk that generational stereotypes may cause us to miss incredible opportunities is too great to be overlooked: on stage, Rachele Focardi, author of "Generazioni a confronto", will confront a Millennial and a Gen Z to help us understand how to avoid it.
Multigenerational Workforce Committee per la ASEAN Human Development Organization/Future Talent Council
Presidentessa/Membro del consiglio Book Presentation
The dark side of the hyperconnected reality
Refrigerators that do the shopping for us, cars that drive while we read a book, software that works for us. But also, televisions that listen to our conversations, algorithms that profile our tastes, spyware ready to sneak into our smartphones to steal our data. Digital transformation is changing our relationship with the world: "things" are becoming increasingly intelligent, bringing us a more comfortable life and endless opportunities, but also ever-new risks. And the possibility of controlling them, of course, albeit at the cost of gradually sacrificing our freedom. Are we really 'Watched and Happy"?
Information Security and Intelligence Professor
Book Presentation
Soon Online
Journalist | Communicator | Reputation Manager |Lecturer
Book Presentation
Make peace with power: understanding organizations as they are, not as we would like them to be
The power does not enjoy a good reputation. Statements like 'less power and more leadership' and pre-packaged recipes on how to lead a group fill books and articles. However, the reality of organizations is quite different. Power exists, indeed. The meeting is dedicated to this unwelcome guest, to understand how it operates, to conquer it when necessary, and to exercise it effectively. Because playing the game of power is the most practical way to make things happen
Professor of People Management at Polimi GSoM
MIP - Politecnico di Milano Book Presentation
HOEPLI - THINKING THE FUTURE: Neuroscience of Storytelling - Storytelling in the era of neuroscience and Artificial Intelligence
What have Neuroscience discovered about narratives? Is it possible to manipulate people with new and more dangerous propaganda tools? How will the combination of Neuroscience and Artificial Intelligence change storytelling? What will be the effects on the work of writers, content creators, journalists, educators, artists, managers, and, in general, those who deal with stories every day? Neuroscience of storytelling clearly and detailedly frames the impact of technologies and the latest scientific discoveries on narratives and storytelling, analyzing both the risks and opportunities.
Scrittore e divulgatore scientifico
Neurowebcopywriting.com Giornalista & moderatrice
Senza Filtro Book Presentation
HOEPLI - THINKING THE FUTURE: Understanding the customer's personality. Neuromarketing and AI to grow your business - Neuromarketing, Ethics, and Artificial Intelligence: the marketing of the future?
In the increasingly competitive and customer-oriented context of contemporary marketing, understanding customers' personalities has become a crucial objective for businesses. AI has revolutionized the way we analyze and interpret customer data, opening up new opportunities to deeply understand their preferences, behaviors, and needs. In the case studies we will present, concrete examples of companies that are already successfully leveraging AI will be illustrated, taking into account the ethical challenges and privacy considerations associated with these practices.
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario
Neuromarketer Publisher & Moderator
Hoepli Editore Book Presentation
Future Visions of Digital Marketing
Future Visions of Digital Marketing takes you on a journey through the major evolutions of the digital landscape, featuring 13 interviews with top professionals in the Italian market. The text explores how digital is transforming, both strategically and operationally, and what we can expect in the near future.
Book Presentation
Soon Online
Coordinatore Repubblica Digitale
Dipartimento per la trasformazione digitale Senior Manager
Reply Book Presentation
